Original data on the pet care industry
Nobody publishes real numbers for this industry, so we started measuring it ourselves. Everything here is free to quote with attribution, and every study shows its method and its limitations so you can judge it properly.
We audited 1,446 pet care websites
Every dog boarding, daycare, training and grooming business we could identify across all 50 states. 16.3% have no website. 8.9% of listed sites fail to load. The ones that work are faster than you would expect.
Read the study August 2026What Google Ads actually costs in pet care
Real bid data from the Keyword Planner API. Boarding runs $2.24 to $9.00 a click, grooming $0.95 to $4.01, training up to $9.46. Plus what a given budget actually buys.
Read the study August 2026When pet owners actually search
Twelve months of US search data. Boarding swings 49% trough to peak, and the broader term swings 124%. Daycare barely moves at all. That difference should change how you plan the year.
Read the studyWriting about pet care?
If you want a cut of this data we have not published, by state, by service type, or by market size, email hello@dogtailmarketing.com and we will pull it for you. No cost and no strings.