Daycare is the most predictable revenue in pet care and the least understood. Our search data shows it behaves nothing like boarding, and it should not be marketed the same way.
Get a free auditSearches for "dog daycare near me" move only 22% across an entire year, against 49% for boarding and 124% for the broader boarding term. People build daycare into a routine and keep it. That makes it the one line in your business you can actually forecast.
A boarding client might stay four times a year. A daycare client comes twice a week for two years. That changes what a new customer is worth, and it means the first month matters more than the first click.
Daycare bids run $1.64 to $6.54 against boarding at $2.24 to $9.00. Combined with the higher lifetime value, daycare is usually the better place to spend first.
Figures from our own research: seasonal demand, ad costs and the 1,446-site website audit.
Nobody commits to twice a week from a search result. The offer is an assessment day or a trial week, and the campaign is built entirely around getting that first visit.
September through February is weak for boarding and steady for daycare. That is when a trial offer buys you a customer who pays every week for two years.
Most facilities are full Monday and Friday and empty Tuesday through Thursday. That is a pricing and targeting problem, not a demand problem.
Report cards, photos and a check-in call turn a trial into a habit. This is where daycare is won, and it is usually nobody’s job.
Daycare, in most cases. Clicks are cheaper, demand is steady year-round, and a daycare client is worth far more over time because they come back weekly rather than a few times a year.
Midweek is rarely a demand problem. It is usually pricing and targeting. Midweek-only packages, a lower midweek rate, and campaigns that run Tuesday to Thursday rather than evenly across the week.
Google Ads management is a flat $500 a month for one location, not a percentage of ad spend. SEO starts at $1,000 a month. Everything is month to month.
We will run a free audit of your site and your ads. No cost, no obligation.